The methods of marketing are changing and improving, and we’ve become more efficient in offering our marketing messages to customers. Digital Marketing is the product of the meeting between modern communication technologies and the age-old and traditional marketing principles.
Digital Marketing is the process of introducing marketing a brand by using the Internet that includes both direct response marketing and indirect marketing which need a range of technologies to help connect businesses to their customers.
- Reach: truly global reach
- Scope: wide range of products and services
- Interactivity: two-way communication channel
- Immediacy: providing immediate impact
- Demographics and targeting: access to niche markets with great buying power
- Adaptivity and closed loop marketing: constant measurement and analysis and minimal advertising spend